Coldwell
Banker and Earl & Nancy Taylor are committed to help you sell
your property. We will provide you with the services as detailed
in the following 22-point Seller Service Pledge. We will listen
to what's important to you, and together we'll develop a customized
service plan that reflects your specific needs. This Seller Service
Pledge program guarantees our service performance and your satisfaction.
1.
Agency Alternatives
We will review the alternatives for agency representation that are
available to you and to potential buyers Seller
Agency, Buyer Agency, and Disclosed Dual Agency and our representation
of your interest in the different agency relationships.
2.
Marketing Action Plan
We will present to you for your approval a custom Marketing Action
Plan, a formal written plan for marketing your property, based on
your needs and input. This plan may include an open house, to be
conducted when appropriate and as agreed to in advance with you.
3.
Competitive
Market Analysis
We will provide you with a current Competitive Market Analysis,
and will assist you in determining the most effective list price
for your property.
4.
Financing Alternatives
We will show you various financing alternatives for buyers of
your property, and discuss the likely impact of each alternative
on your sale.
5.
Estimated
Proceeds
We
will furnish you with an estimate of the proceeds you can expect
from the sale of your property.
6.
Home
Enhancement
We
will develop a plan to enhance your property’s ability to attract
buyers.
7.
Coldwell Banker Action Team
We
will present your property to the Coldwell Banker 1 sales team. We
will share with you the team’s review and recommendations to help
you realize the best price obtainable for your property.
8.
Promotion to Other Brokers
We
will promote your property to other reputable, professional brokers
and sales associates in the area.
9.
Multiple Listing Service
We
will prepare a plan for your property to appear in the local Multiple
Listing Service. The information will be submitted by the date we
have selected for the property’s debut on the market to achieve maximum
impact.
10.
Property Information
We
will make information on your property available to local and out-of-town
buyer prospects. Additional copies will be available for sales associates
and prospective buyers at your property.
11.
Direct Marketing
We
will prepare promotional materials regarding your property and arrange
for their distribution to target market areas to attract potential
buyers.
12.
Coldwell Banker Sign
We
will place a Coldwell Banker FOR SALE sign on your property, to help
generate calls to our office from prospective buyers.
13.
Advertising
We
will review with you our comprehensive advertising program designed
to generate buyer prospects for your property. We will explain how
the Coldwell Banker Internet site and our personalized home page can
access additional prospects through the Internet.
14.
Seller Disclosure
We
will explain the benefits of providing a written disclosure regarding
the condition of your property, and if applicable, will present your
disclosure to buyer prospects to assist them in preparing an offer.
15.
Home Warranty
We
will provide you with information regarding a warranty on the operating
systems of your house, to increase the marketability of your property
and help reduce your liability to the buyer.
17.
Homefinding Process
We
will acquaint you with the homefinding process that buyers are most
likely to follow, including financial qualifications, property selection,
financing options and closing procedures.
18.
Qualifying Buyers
We
will seek financial qualifying information on all buyers submitting
a purchase offer. Our goal will be to pre-qualify or pre-approve the
buyer through a reputable lender.
19.
Purchase Offers
We
will review all purchase offers as they are presented, and we will
negotiate on your behalf to reach a purchase agreement with terms
that are favourable and protective for you.
20.
Closing the Sale
We
will monitor and inform you of the progress of the transaction, including
the satisfaction of all contingencies and conditions during the entire
transaction.
21.
After-Sale Service
We
will contact you after the closing to follow up on any remaining details
or service needs.
22.
Reloation Assistance
We
will provide you with details about our relocation and referral services
which are available to you at no cost, regardless of where you are
moving.